GEO vs SEO: How Generative Engine Optimization is Changing Search
Introduction Search is evolving rapidly. For years, businesses focused on Search Engine Optimization (SEO) to improve their visibility on traditional search engines. However, the rise of AI-powered search platforms like ChatGPT, Google Gemini, and Microsoft Copilot is changing how users discover information online.Instead of browsing multiple links, people now receive direct answers generated by AI […]